American Advertising Federation National Conference SF: “Pixel Shift” Campaign

AAF 1 AdAAF 1 Ad

It was quite ironic putting our “Pixel Shift” message out largely in print media. But you have to reach your audience where they live and we were talking primarily to the newspaper and magazine publishing industry. The copy positions digital advertising as both a sea change and “just another media option.”
We wanted to be more forthright about the seismic digital shift underway, but the AAF was largely supported by the traditional publishing industry we were addressing. Just agreeing to go with our campaign was pretty brave of our client.

Agency: Ogilvy SF