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Zoo Tycoon 2 “Dung-o-Meter” Viral Site
Zoo Tycoon 2

Launch “Dung-o-Meter”

We invited 6 to 9 year olds to explore and email animal dung (with related facts) to friends. The surprising uses, historic roles, and measurements of dung created intrigue around zookeeping, while the gross-out of dumping dung in a friend’s inbox proved irresistible. Three years after launch, this viral site was so successful it was still running.

Agency: AKQA SF