Xbox Halo 2 Launch: Online Campaign

This interactive campaign helped generate the most pre-launch orders in gaming history. We created buzz by challenging the hardcore gaming audience –
the key influencers – with a pre-launch viral site written entirely in alien language. The hardcores persisted until they had deconstructed and translated every last alien symbol. This revealed game details that had not yet been released publicly. Word spread, pre-launch orders shot up, and our client was thrilled.

Agency: AKQA SF